AMP V1 - Building an Agentic User Experience
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Organic and AI Search consultancy

Win search by answering better, faster, more honestly. Earn rankings and AI citations with a consultancy-led xEO plan (strategy, prioritisation, governance, enablement) that feels board-safe. Expect clear priorities, human QA, and measurement you can defend from query to conversion.

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Trusted by Series A/B tech companies and enterprise brands

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When clicks fall, visibility becomes the new priority

You need one plan that works for traditional search engines, AI answers and humans. That starts with your buyers and the questions they are actually asking: their user intent, decision criteria and what they need to believe to take action. In the age of AI, search behaviour is changing: blue links still matter, but so do conversational answers and AI chatbots that summarise options and recommend vendors.

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    Organic traffic is flat or falling. We need a plan that creates momentum.

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    Buyers are using AI to shortlist vendors. We are not in the answers.

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    We are not answering buyer questions clearly enough to earn trust and action.

xEO: One plan for Organic and AI search

xEO unifies SEO, AEO and GEO into one plan for search engines, AI answers and humans. We diagnose what’s holding you back, prioritise the work, and provide governance + enablement so your team can execute with authoritative, answer-led content.

Foundations

We remove the technical blockers that stop search engines and each AI model (large language models included) from accessing, understanding and reusing key information on your site, improving AI search readiness.

01
  • Crawl, index, site structure (technical SEO foundations)
  • Keyword research + intent mapping (user intent)
  • Schema + template guidance (search engine optimisation best practices)
  • Google Search Console setup + hygiene (for search engine results visibility)
  • Internal links + intent split (content strategy + topical authority)
  • Technical SEO audit (incl. technical SEO audit for LLM SEO readiness and ChatGPT SEO visibility)

Content for selection

Many systems pull “chunks” of meaning into conversational responses. We structure pages so the right answers match search intent, protect user experience and are easy to extract, quote and cite from authoritative sources. Practically, that means clear signposting, scannable bullet points and a page layout that reads like a useful table of contents without bloating the copy.

02
  • Clear, question-led headings (including for voice search-style queries)
  • Direct answers + checklists
  • Human-edited, QA’d clarity

Authority and mentions

Responses pull from many sources. We strengthen the signals that help you show up, entity consistency, brand mentions and share of voice in authoritative places.

03
  • Consistent entity signals (strengthens digital presence across search platforms)
  • Earned mentions and citations (earned media beyond social media, where relevant)

Measurement

When top-funnel clicks fall, the job is not over. For Organic & AI Search, we track AI search visibility (whether models cite your brand) alongside indicators like brand sentiment, share of voice and website traffic trends, in a way marketing leaders can defend. We also watch what happens downstream: user behaviour on-page, traffic sources (including AI traffic and AI referral traffic), and how much referral traffic actually turns into pipeline.

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  • Visibility + citation checks on key queries (incl. ChatGPT) using AI tools / AI platforms
  • Assisted conversion paths (not just last-click) using Google Analytics + data analysis
  • Simple cadence leadership can defend
  • Activity → pipeline movement reporting (SEO performance, SEO efforts and lead generation)
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Transparent delivery, human QA, measurable momentum

Rankings and traffic still matter, but they’re no longer the full story. Buyers form opinions in zero-click SERPs and AI answers, so “visibility” without accountability is just buzzword. Jam 7 Growth Agents run xEO, supported by the Agentic Marketing Platform, with board-safe reporting on what changed, where you’re cited, and what it’s doing to demand.

One xEO plan (not three projects)

A single plan that ties together SEO, answer-led content and authority work, so rankings, citations and conversion intent move in the same direction.

Pages that earn selection

Content built to be the best answer. Clear sections, direct responses, proof points and structure that makes it easy for Google and AI systems to extract, quote and cite.

Board-safe proof of progress

Reporting that shows what shipped, why it mattered, where you are being cited and what that is changing in demand signals over time including citation frequency, number of visitors and user engagement. 

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This is how you hit your targets

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How Jam 7 Helped Camwood Shift to Direct-First Growth

+152%

Uplift in homepage conversions

+17%

Organic keyword footprint

+1,100%

Paid search leads

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How Evolve Business Group Transformed Marketing at PE-Backed Pace

+39.1%

Increase in non-branded organic traffic (UK)

+25.9%

Increase in organic traffic (UK)

+39.4%

Growth in organic keyword footprint (UK)

FAQs

Organic & AI Search is about staying visible across traditional organic search results and AI-generated answers. It still includes SEO fundamentals, but it also focuses on how you build comprehensive content that is structured, trusted and reused when buyers get answers without clicking, which is where answer engine optimisation and generative engine optimisation overlap.

SEO is not dead, but the goal is changing. For many queries, the click is less guaranteed, so you need to optimise for being selected, cited and trusted, not just ranking.

We look beyond rankings to visibility signals and commercial outcomes. That includes how often your brand appears as a source, how engaged visitors are when they do arrive and what demand and pipeline signals change over time.

We make it easy for systems to understand and extract your expertise. Practically, that means clear structure, direct answers, strong internal linking and credible authority signals that increase brand mentions across the wider web. It also includes implementation basics like schema markup and search optimisation that support both AI answers and discovery in Google’s search. That’s the core of what an organic and ai search consultancy engagement should deliver today.

We track classic SEO outcomes, plus AI visibility signals. That includes AI search health (can AI crawlers access and read your site), AI visibility (how often you appear in AI answers), mentions and sentiment, cited pages (what sources are used), monthly audience (the total search volume where you are mentioned) and share of voice for non-branded questions vs competitors. Where relevant, we also factor in local SEO signals, especially when location intent is part of the buying journey.

Look for a consultancy that can diagnose technical blockers, create answer-led content and measure AI visibility, not just report rankings. Ask for evidence of process (audits, prioritised roadmaps, governance), examples of “extractable” page structures and board-safe reporting that ties work to demand signals. Finally, confirm they can support xEO end-to-end: technical SEO, content strategy, authority building and ongoing measurement.

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Ready to win rankings, citations and trust?

Book a discovery call. We’ll align on the outcomes that matter (rankings, citations and trust), then map the fastest xEO priorities to help you answer better, faster, more honestly. Expect clear priorities, human QA and measurement you can defend when clicks are not the whole story.

Book a Discovery Call