About Jam 7 | The Team Behind AMP®

Why we built AMP

Mitchell Feldman built and sold RedPixie to HPE, then served as Global CMO of HPE's cloud division. At every scale he saw the same thing. The strategy was clear. The ambition was there. But the work around the work, the briefing, handoffs, revisions and approval chains, swallowed the week. Context leaked at every handoff, and the team spent its time coordinating instead of directing.

Jam 7 was founded in London in 2023 to fix that. We put specialist AI agents to work on real B2B marketing briefs, with people setting the direction and checking every output. What worked became AMP. From late 2025, we turned it into a governed platform that marketing teams run themselves.

2023: Jam 7 founded in London
Late 2025: AMP becomes a platform customers run directly
2026: Early adopters in the UK and Canada start running their marketing on AMP

"Marketing teams don't lack ideas. They lose their week to the work around the work. AMP gives that time back, and keeps your team in charge of every decision."

Mitchell Feldman
Co-Founder and CEO

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What we believe

Expertise should live in software.

The strategy, expertise and execution of a specialist marketing function, encoded in agents, skills and scoring rubrics. Available whenever your team needs it.

Context should compound, not decay.

The Shared Marketing Brain holds your brand, your audience and your strategy. Every output draws from it, every correction is written back to it, and the longer AMP runs, the sharper it gets.

People direct. Agents do the work.

Your team sets objectives, makes the judgement calls and approves what ships. The agents handle the briefing, drafting and checking in between.

Trust is earned in the open.

Visible boards, quality scores, approval gates and a Decision Log. Agents cannot approve their own work. You see what they did, why, and what you decided.

Explore AMP

Built with our early adopters

AMP is built alongside the teams that use it. Our early adopters work in the product with us. We watch real work, capture the friction and ship improvements fast. Their feedback shapes what we build next.

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The values behind Jam 7

These values shape how we build AMP and how we work with the teams that use it.

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Agility

We ship fast and learn faster. Quick to test, quick to learn, quick to change direction when the evidence demands it. Standing still isn't an option.

Collaboration

People and agents. Our team and yours. AMP works best when everyone works together, and our early adopters' feedback shapes what we build next. The more we work together, the better it gets.

Curiosity

We never accept "that's how it's always been done." Every assumption is worth questioning and every workflow is worth improving. The best ideas come from asking why. And then asking why again.

This is how you hit your targets

See Case Studies

How Jam 7 Helped Camwood Shift to Direct-First Growth

+152%

Uplift in homepage conversions

+17%

Organic keyword footprint

+1,100%

Paid search leads

How Evolve Business Group Transformed Marketing at PE-Backed Pace

+39.1%

Increase in non-branded organic traffic (UK)

+25.9%

Increase in organic traffic (UK)

+39.4%

Growth in organic keyword footprint (UK)

FAQs

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Jam 7 builds AMP, the Agentic Marketing Platform®. AMP is a Marketing Operating System for B2B technology teams: a Shared Marketing Brain, specialist AI agents and visible, governed workflows, with your team in control.

Mitchell Feldman, who built and sold RedPixie to HPE and later served as Global CMO of HPE's cloud division. He saw marketing teams lose their week to briefing, handoffs and revisions. Jam 7 was founded to give that time back. AMP is how.

Software. Your team runs AMP directly. You set the direction, the agents do the work and your team approves it. We set AMP up with you during onboarding and stay close as you use it.

B2B technology and technology-services businesses, including managed service providers, with lean marketing teams that need more visibility, demand and differentiation without adding equivalent headcount.

London. Our focus is the UK, and AMP is built for English-speaking markets. One of our early adopters is based in Canada.

Book a demo. We'll run one of your priorities through AMP live and give you an honest view of whether it fits.

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Built by people who paid the coordination tax

Why we built AMP

What we believe

Expertise should live in software.

Context should compound, not decay.

People direct. Agents do the work.

Trust is earned in the open.

Built with our early adopters