--- title: Agentic Marketing Platform FAQs | AMP by Jam 7 description: "Answers to common questions about AMP, the Agentic Marketing Platform®: the Marketing Brain, agents, human control, security, onboarding and pricing." image: https://jam7.com/hubfs/agency-web/graphics/pages/globals/featured-image.webp --- [Skip to main menu](https://jam7.com/faqs#main-menu) [Skip to footer](https://jam7.com/faqs#footer-menu) - New research Your last asset probably spent half its time waiting. 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[Home](https://jam7.com/) 2. • 3. FAQs # Agentic Marketing Platform FAQs - [About AMP](https://jam7.com/faqs#about-amp) - [The Marketing Brain](https://jam7.com/faqs#the-marketing-brain) - [Agents](https://jam7.com/faqs#agents) - [Control and brand safety](https://jam7.com/faqs#control-and-brand-safety) - [Security and data](https://jam7.com/faqs#security-and-data) - [Getting started](https://jam7.com/faqs#getting-started) - [Pricing](https://jam7.com/faqs#pricing) Select group Select group About AMP The Marketing Brain Agents Control and brand safety Security and data Getting started Pricing ## About AMP ### What is AMP? AMP is the Agentic Marketing Platform®, a Marketing Operating System for B2B technology teams. It brings together a Shared Marketing Brain, specialist AI agents and visible, governed workflows. The agents research, brief, write and check the work. Your team sets the direction and approves what ships. ### What is an agentic marketing platform? An agentic marketing platform uses AI agents that can work through a plan, not just answer a prompt. Each agent has a defined role, skills and tools. The platform coordinates them, gives them shared context and keeps people in control of the decisions that matter. ### What does "Services as Software" mean? It means getting the outcome you would usually buy as a service, delivered by software your team directs. Instead of briefing outside people and waiting, your team directs [AMP's agents](https://jam7.com/agents), which work from your Marketing Brain and deliver work for you to approve. ### How is AMP different from ChatGPT or Claude? ChatGPT and Claude help one person complete one prompted task. AMP coordinates specialist agents to work through an agreed plan. Your brand, audience and strategy are already in the Marketing Brain, so you don't re-brief every time. The work runs on Kanban boards, so you can see what every agent is doing, why, and what's waiting for your review. Your AI workflow is visible, not a black box. Every piece is quality-checked, and a person on your team approves it before it goes anywhere. ### Who is AMP for? B2B technology and technology-services businesses, including managed service providers, with lean marketing teams. They sell complex services and need more visibility, demand and differentiation without adding equivalent headcount. Our focus is the UK. ### What can AMP do today? AMP offers two boards today. The Market Research board gathers the data that informs your content, including SEO, buzz monitoring and competitor research. The Content Creation board produces a range of outputs, including blogs, whitepapers, sales decks, social posts and emails. Every output is checked for brand and quality, and your team approves it before it goes out. A Strategy board and a Campaign and GTM board are in development. ### Will AMP replace my marketing team? No. AMP reduces the coordination tax across your marketing team: the time lost to re-briefing, redrafting and reviewing. That frees your team to spend more time making decisions. They keep the direction, the judgement and the final say. ## The Marketing Brain ### What is the Shared Marketing Brain? It is the single source of truth behind everything AMP produces. Your brand, positioning, personas, products, competitors and proof are structured and approved in one place. Every agent works from it, so every output starts from what your company actually knows. ### What goes into the Marketing Brain? What you already have: brand guidelines, messaging, positioning, personas, sales decks, case studies, product information and existing content. AMP's knowledge agent structures it, challenges contradictions and flags what is missing. ### How does the Marketing Brain stay up to date? Every decision and every piece of feedback your team gives is written back to the Brain, so a correction made once applies everywhere. Regular Brain Audits flag gaps, duplication, contradictions and stale content. ### Is our Marketing Brain shared with other customers? No. Your Marketing Brain is yours and is never shared with another customer. ## Agents ### What are AMP's agents? Specialist AI agents, each with one job: research, customer insight, briefs, copy, design, search, editing, brand and quality. They all work from the same Marketing Brain. Meet them on the Agents page. ### What is the agent mesh? The agent mesh is how AMP's agents work together. Work moves between specialists, from research to brief to draft to quality check, with each agent picking up the full context from the Brain rather than a one-line handover. ### How does AMP orchestrate marketing work? You set objectives and constraints. Work moves across a configurable board through visible stages, from research to brief to draft to quality check, with a specialist agent handling each stage and your team approving the result. ### Can I see what the agents are doing? Yes. Configurable Kanban boards show what every agent is working on, why, and what it connects to, along with handoffs, quality scores, approvals and exceptions. ### Can agents publish without our approval? No. Agents cannot approve their own work. Content only publishes to your blog or social channels after a person on your team signs it off. ## Control and brand safety ### What does human in the loop mean in AMP? Your team sets objectives, reviews the work and approves material decisions and every output. Approval gates sit where you want them. The agents do the work. People make the calls. ### How does AMP keep content on brand? Everything AMP produces is drawn from your Marketing Brain: your voice, messaging, positioning and audience. A brand agent checks every piece against your approved standards, and a QA agent scores it before it reaches you. ### How do you stop agents making things up? Agents work from approved knowledge in your Marketing Brain. Brand and quality agents check claims and evidence against your approved standards, Brain Audits catch stale or conflicting knowledge, and nothing is published until a person approves it. ### What is the Decision Log? A record of every material decision: the evidence, the agent's recommendation, what your team decided and the outcome. It makes AMP's work auditable and keeps the reasoning behind it. ## Security and data ### How is our data kept private? Your Marketing Brain is private to your organisation and never shared with another customer. Every agent run has its own scoped permissions, tools, memory and budget, and every action is audited. ### Are there limits on what agents can do or spend? Yes. Agents only have the permissions and tools their task needs. Every workspace has hard daily and monthly spend caps. ### Can we use our own AI tools with AMP? Yes. Your own AI tools can work inside AMP through a standard MCP server, under the same permissions as AMP's own agents. ### Where can I find full security and compliance details? See our [Security & Compliance page](https://jam7.com/security-and-compliance). ## Getting started ### How does onboarding work? We set AMP up with you. Onboarding builds your Marketing Brain from what you already have, connects your tools and sets up your first workflows. Most teams start with one priority use case and expand from there. ### What do you need from our team? One person to own AMP internally, access to your existing materials and tools, and time to review and approve the work. You direct and approve. You don't brief from scratch. ### Do we need to replace our existing tools? No. AMP connects to tools you already use, including HubSpot, Semrush, Slack, Notion and your social publishing tools. ### What if AMP isn't right for us? We'll tell you. AMP works best for teams that already hold good marketing knowledge but lose time re-briefing and coordinating the work. If that isn't you, we'll say so in the [demo](https://jam7.com/book-a-demo). ## Pricing ### How is AMP priced? AMP is a monthly subscription. Pricing depends on your team and what you want AMP to take on. We take you through it in the demo. ### How do we see AMP working? Book a demo. We'll run one of your priorities through AMP live, from research to approval. ## Still have a question? Book a demo and ask us directly. We'll show you AMP working on marketing like yours. [Book a Demo](https://jam7.com/book-a-demo) [![jam-7-logo-primary](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-primary.svg)](https://jam7.com/) Your AI marketing team. 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