---
title: B2B Growth Marketing Terms | Jam 7
description: Explore B2B tech marketing terms ambitious teams use to build pipeline, credibility and scale - from demand gen to go-to-market execution.
---

[Skip to main menu](https://jam7.com/glossary#main-menu) [Skip to footer](https://jam7.com/glossary#footer-menu)

[![jam-7-logo-rgb](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-rgb.svg)](https://jam7.com/)

- [Product](https://jam7.com/agentic-marketing-platform)
- [Agents](https://jam7.com/agents)
- [Case Studies](https://jam7.com/case-studies)
- Company
- Learn

[Login](https://app.jam7.com/) [Book a Demo](https://jam7.com/book-a-demo)

 Try AMP

 AMP

- [Agentic Marketing Platform®](https://jam7.com/agentic-marketing-platform)
- [Agents](https://jam7.com/agents)
- [Content](https://jam7.com/marketing-content)
- [Onboarding](https://jam7.com/onboarding)

 Validate

- [Security & Compliance](https://jam7.com/security-and-compliance)
- [Compare AMP](https://jam7.com/compare-amp)

### [AMP V1 - Building an Agentic User Experience](https://jam7.com/news-and-announcements/amp-v1-building-an-agentic-user-experience)

- [About](https://jam7.com/about)
- [Careers](https://jam7.com/careers)
- [Press / News](https://jam7.com/news-and-announcements)
- [Contact](https://jam7.com/contact)

- [Blog](https://jam7.com/blog)
- [Resources](https://jam7.com/resources)
- [B2B Glossary](https://jam7.com/glossary)

[![jam-7-logo-rgb](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-rgb.svg)](https://jam7.com/)

- [Product](https://jam7.com/agentic-marketing-platform)
  
  
  
  
  
    - AMP
    - [Agentic Marketing Platform®](https://jam7.com/agentic-marketing-platform)
    - [Agents](https://jam7.com/agents)
    - [Content](https://jam7.com/marketing-content)
    - [Onboarding](https://jam7.com/onboarding)
    - Validate
    - [Security & Compliance](https://jam7.com/security-and-compliance)
    - [Compare AMP](https://jam7.com/compare-amp)
- [Agents](https://jam7.com/agents)
- [Case Studies](https://jam7.com/case-studies)
- Company 
  
    - [About](https://jam7.com/about)
    - [Careers](https://jam7.com/careers)
    - [Press / News](https://jam7.com/news-and-announcements)
    - [Contact](https://jam7.com/contact)
- Learn 
  
    - [Blog](https://jam7.com/blog)
    - [Resources](https://jam7.com/resources)
    - [B2B Glossary](https://jam7.com/glossary)

[Login](https://app.jam7.com/) [Book a Demo](https://jam7.com/book-a-demo)

 Try AMP

## Try AMP **for free**

Free 14-day trial. No credit card required.  
Cancel any time.

Already using AMP?  
[**Sign in with an existing account**](https://app.jam7.com/)

# The B2B growth marketing glossary

The growth marketing terms ambitious B2B tech teams need to answer better than your competitors.

- [A](https://jam7.com/glossary#A)
- [B](https://jam7.com/glossary#B)
- [C](https://jam7.com/glossary#C)
- [D](https://jam7.com/glossary#D)
- [E](https://jam7.com/glossary#E)
- [G](https://jam7.com/glossary#G)
- [M](https://jam7.com/glossary#M)
- [O](https://jam7.com/glossary#O)
- [P](https://jam7.com/glossary#P)
- [R](https://jam7.com/glossary#R)
- [S](https://jam7.com/glossary#S)
- [T](https://jam7.com/glossary#T)
- [U](https://jam7.com/glossary#U)
- [W](https://jam7.com/glossary#W)

## A

### [Answer engine optimisation (AEO) Answer engine optimisation (AEO) is the discipline of structuring content so that AI-powered tools cite your brand in th... Read definition](https://jam7.com/glossary/answer-engine-optimisation-aeo)

## B

### [Bounce rate In practice, your website’s bounce rate is best read as a diagnostic metric: it helps you understand whether the right p... Read definition](https://jam7.com/glossary/bounce-rate)

### [Buyer behaviour Buyer behaviour is the study of how individuals, groups, and organisations select, buy, use, and evaluate products and s... Read definition](https://jam7.com/glossary/buyer-behaviour)

## C

### [Cold outreach Cold outreach is the practice of contacting a prospective customer or partner who has had no prior relationship with you... Read definition](https://jam7.com/glossary/cold-outreach)

### [Content syndication Content syndication is one of the most capital-efficient content distribution strategies available to B2B marketers - ye... Read definition](https://jam7.com/glossary/content-syndication)

### [Cost per acquisition (CPA) Cost per acquisition (CPA) is the total marketing spend required to generate one defined acquisition - whether that's a ... Read definition](https://jam7.com/glossary/cost-per-acquisition-cpa)

### [Customer effort score (CES) Customer Effort Score (CES) is a customer experience metric that measures how easy or difficult it is for a customer to ... Read definition](https://jam7.com/glossary/customer-effort-score)

## D

### [Dynamic content Dynamic content is website, email, or digital content that automatically changes based on who is viewing it - adapting i... Read definition](https://jam7.com/glossary/dynamic-content)

## E

### [Email Deliverability Email deliverability is the ability of an email to successfully reach a recipient's inbox - rather than being filtered i... Read definition](https://jam7.com/glossary/email-deliverability)

## G

### [Generative engine optimisation (GEO) Generative engine optimisation is the process of creating and structuring content so that AI-powered platforms - includi... Read definition](https://jam7.com/glossary/generative-engine-optimisation-geo)

## M

### [Marketing mix modelling (MMM) Marketing mix modelling (MMM) helps leadership teams answer a board-level question: what are our marketing efforts actua... Read definition](https://jam7.com/glossary/marketing-mix-modelling)

## O

### [Outbound sales Outbound sales is the process by which a company proactively reaches out to potential customers - rather than waiting fo... Read definition](https://jam7.com/glossary/outbound-sales)

## P

### [Prospecting Prospecting is the foundation of every B2B pipeline. Without a structured, repeatable pipeline-creation process, even th... Read definition](https://jam7.com/glossary/prospecting)

## R

### [Return on investment (ROI) Return on investment (ROI) is a financial metric that shows the profitability of an investment by comparing the net retu... Read definition](https://jam7.com/glossary/return-on-investment-roi)

## S

### [Search intent Search intent SEO is the practice of shaping your page so it matches the query’s purpose and the SERP’s expectations. In... Read definition](https://jam7.com/glossary/search-intent)

### [Social Selling Social selling is one of the most misunderstood strategies in B2B. Most teams know they should be doing it. Few build a ... Read definition](https://jam7.com/glossary/social-selling)

## T

### [Total Addressable Market (TAM) Market sizing has become a pitch-deck reflex: a big number to signal ambition. But investors, boards, and buyers can val... Read definition](https://jam7.com/glossary/total-addressable-market)

## U

### [Upsell Upsell vs cross-sell is easiest to remember by direction: Read definition](https://jam7.com/glossary/upsell)

## W

### [Webinar A webinar (short for web seminar) is a live or pre–recorded online presentation, workshop or lecture that allows a host ... Read definition](https://jam7.com/glossary/webinar)

## Marketing 24x7 Direction in. Delivery out. Your team always in control.

[![jam-7-logo-primary](https://jam7.com/hubfs/agency-web/branding/logo/jam-7-logo-primary.svg)](https://jam7.com/)

Your AI marketing team. A shared Marketing Brain powers agents that plan, create and ship, 24/7 — with you always in control.

- Get started 
    - [Login](https://app.jam7.com/)
    - [AMP®](https://jam7.com/agentic-marketing-platform)
    - [Book a Demo](https://jam7.com/book-a-demo)
    - [Case Studies](https://jam7.com/case-studies)
- Services 
    - [Growth Strategy](https://jam7.com/growth-strategy)
    - [Positioning & Messaging](https://jam7.com/positioning-and-messaging)
    - [Organic & AI Search](https://jam7.com/organic-ai-search)
    - [Paid Media](https://jam7.com/paid-media)
    - [Website Design & Build](https://jam7.com/web-design-and-build)
    - [Conversion Rate Optimisation](https://jam7.com/cro)
- Company 
    - [About](https://jam7.com/about)
    - [Careers](https://jam7.com/careers)
    - [News / Announcements](https://jam7.com/news-and-announcements)
    - [Why Jam 7](https://jam7.com/compare-amp)
- Insights 
    - [Blog](https://jam7.com/blog)
    - [B2B Glossary](https://jam7.com/glossary)
    - [Resources](https://jam7.com/resources)

© Jam 7 Ltd 2026. All rights reserved.

- [Privacy Policy](https://jam7.com/privacy-policy)
- [Terms of Use](https://jam7.com/terms-of-use)
- [Cookie Policy](https://jam7.com/cookie-policy)
- [Modern Slavery Policy](https://jam7.com/modern-slavery-policy)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://jam7.com/#organization",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "UK",
    "addressLocality" : "London",
    "addressRegion" : "England",
    "postalCode" : "W1W 6XH"
  },
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/Jam%207%20Brand%20Assets/Logos/SVG/Logo_Positive_1.svg"
  },
  "name" : "Jam 7 Ltd",
  "url" : "https://jam7.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://jam7.com/glossary/#/schema/WebSite/1",
  "@type" : "WebSite",
  "name" : "Jam 7 Ltd",
  "url" : "https://jam7.com/glossary"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://jam7.com/glossary",
  "@type" : "WebPage",
  "description" : "Explore B2B tech marketing terms ambitious teams use to build pipeline, credibility and scale - from demand gen to go-to-market execution.",
  "inLanguage" : "en",
  "isPartOf" : {
    "@id" : "https://jam7.com/glossary/#/schema/WebSite/1"
  },
  "name" : "B2B Growth Marketing Terms | Jam 7",
  "url" : "https://jam7.com/glossary"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "UK",
    "addressLocality" : "London",
    "addressRegion" : "England",
    "postalCode" : "W1W 6XH"
  },
  "name" : "Jam 7 Ltd",
  "url" : "https://jam7.com/glossary"
}
```