| How work gets done |
Specialist agents, one workflow.
Research, briefs, drafts and checks run on visible boards.
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Task by task.
You direct the tool and connect the outputs into your workflow.
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An external delivery team.
Strategy and execution depend on the agreed scope.
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Specialist delivery.
Commission defined projects or ongoing support.
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An internal team.
Your people plan, deliver and coordinate the work.
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| Brand knowledge |
A shared Marketing Brain.
Agents work from your approved brand, audience, products and proof.
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Tool-dependent.
Projects, memory and uploaded files can retain context; you maintain it.
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Shared through the relationship.
Briefs, documents and the account team carry your context.
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Shared through your brief.
Give each specialist the context and updates they need.
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Held within your business.
People and shared systems maintain company knowledge.
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| Your team's role |
Direction, context and approval.
Set priorities, maintain the Brain and review outputs.
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Direction and coordination.
Choose tools, supply context, check outputs and manage handoffs.
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Briefing and review.
Agree priorities, provide feedback and approve delivery.
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Direction and coordination.
Set briefs, connect specialists and review their work.
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Leadership and management.
Set priorities, develop people and maintain delivery standards.
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| Cost structure |
Guided Growth: £3,000/month.
Setup, Marketing Brain and one priority use case included. Performance & Scale: priced on application.
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Subscription or usage fees.
Include your team's time to coordinate and review the work.
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Retainer or project fees.
Compare the agreed scope, team and any additional costs.
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Day, project or retainer rates.
Include internal coordination and review time.
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Employment and operating costs.
Include salary, employer costs, recruitment and tools.
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| Checks and approvals |
Agent checks. Human sign-off.
Brand and quality agents check the work. Your team approves every output before publication.
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Depends on your setup.
Check the tool's controls and define your review and approval process.
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An agreed review process.
Confirm who checks quality and who can authorise publication.
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An agreed review process.
Set standards, review stages and final approval with each specialist.
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Your internal process.
Assign quality checks, permissions and publishing approval.
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| Available scope |
Market Research and Content Creation.
The Strategy board and Campaign & GTM board are in development.
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Depends on the tool.
Choose tools for the tasks and integrations you need.
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Depends on the agency.
Agree the channels, strategy and delivery included.
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Depends on the specialist.
Match expertise and availability to the work.
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Depends on team skills.
Coverage grows through hiring, training and external support.
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| Best fit when |
You want connected research and content.
Your lean B2B tech team has knowledge and direction but loses time coordinating delivery.
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You need help with specific tasks.
You have the time and skills to connect and review the outputs.
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You want an external strategic or delivery partner.
You can define the scope and manage the relationship.
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You need specialist capacity.
You have internal direction and someone to coordinate the work.
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You want a permanent internal capability.
You can invest in recruitment, leadership and development.
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