--- title: Planning 2027 without the coordination tax | Jam 7 description: A morning for 30 UK B2B tech marketing leaders on planning 2027 in an agentic world. Thursday 14 January 2027, 8:30am to 1:00pm, Amazon Shoreditch. Free. image: https://jam7.com/hubfs/raw_assets/public/agency-website/assets/images/campaigns/cmo-session-share-card.png --- [Skip to main menu](https://jam7.com/planning-2027#main-menu) [Skip to footer](https://jam7.com/planning-2027#footer-menu) [![](https://jam7.com/hubfs/raw_assets/public/agency-website/assets/images/brand/jam7-logo-positive.svg)](https://jam7.com/) [Skip to the request form](https://jam7.com/planning-2027#request-place) [![](https://jam7.com/hubfs/raw_assets/public/agency-website/assets/images/brand/jam7-logo-negative.svg)](https://jam7.com/) Speakers from - ![AWS](https://jam7.com/hubfs/agency-web/campaigns/cmo-session/aws-logo-white.svg) - ![The Chartered Institute of Marketing](https://jam7.com/hubfs/agency-web/campaigns/cmo-session/charted-institute-marketing-logo-white.svg) - ![oaka-studio-logo-primary](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/white/oaka-studio-logo-primary.webp) For CMOs, VPs and Heads of Marketing When Thursday 14 January 2027, 8:30am to 1:00pm Where Amazon, Shoreditch, London Status Requests open · 30 places · Free # Planning 2027 without the coordination tax A morning on how marketing is changing in an agentic world, and what it means for your 2027 plan. New research from Jam 7, a talk from AWS, and a panel with CIM and Oaka Studio. ## Speaking - ![](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/about/mitchell-feldman-headshot-tall.webp?width=712&height=930&name=mitchell-feldman-headshot-tall.webp) ![](https://jam7.com/hubfs/agency-web/graphics/pages/about/jason-nash-headshot-tall.webp) ![](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/about/nathan-luxford-headshot.webp?width=1248&height=832&name=nathan-luxford-headshot.webp) ![](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/about/jack-hardy-headshot-tall.webp?width=712&height=930&name=jack-hardy-headshot-tall.webp) Hosts **Mitchell, Jason, Nathan and Jack** Jam 7 - ![](https://jam7.com/hs-fs/hubfs/agency-web/campaigns/cmo-session/jonathan-allen-headshot.webp?width=800&height=800&name=jonathan-allen-headshot.webp) Speaker **Jonathan Allen** AWS - ![](https://jam7.com/hubfs/agency-web/campaigns/cmo-session/charted-institute-marketing-logo-white.svg) Panel **To be announced** CIM - ![](https://jam7.com/hs-fs/hubfs/agency-web/campaigns/cmo-session/lucy-bourne-headshot.webp?width=800&height=800&name=lucy-bourne-headshot.webp) Panel **Lucy Bourne** Oaka Studio ## Items for discussion 1. 1 **Measure the coordination tax** Where briefs, handoffs and approvals cost your team time, from our research with 100 UK B2B marketers. 2. 2 **See how teams work in an agentic world** What changes for your people when agents take on the work, with AWS. 3. 3 **The agentic marketing team of 2027** A panel with CIM and Oaka Studio on what the research means, which skills grow in value and what sets the most successful marketing teams apart. 84% of UK B2B marketers say their last asset spent at least half its time waiting for feedback, sign-off or information. **84%** Half or more of the time waiting **16%** Less than half **Exhibit A** · Jam 7 Coordination Tax survey: 100 UK B2B marketers, fieldwork 22 to 29 October 2026. ## Request your place 30 places. Every request is reviewed. Requesting a place does not confirm attendance. If you have a place, we’ll share your name, email and company with Amazon so reception can register you. The talks and panel will be recorded. Hold the date in your calendar: - Google Calendar (opens in a new tab) - Outlook (opens in a new tab) - Apple / .ics (downloads a calendar file) Thursday 14 January 2027 · 8:30am to 1:00pm · Amazon, Shoreditch Request your place 30 places. Every request is reviewed. Requesting a place does not confirm attendance. If you have a place, we’ll share your name, email and company with Amazon so reception can register you. The talks and panel will be recorded. Hold the date in your calendar: - Google Calendar (opens in a new tab) - Outlook (opens in a new tab) - Apple / .ics (downloads a calendar file) [Attendance Request your place](https://jam7.com/planning-2027#request-place) [Request your place](https://jam7.com/planning-2027#request-place) 1 Background ## The plan was never the hard part The delay sits in briefs, handoffs, approvals and rework. That’s the coordination tax, and it grows with every new tool and target. - ### Same team, bigger number The 2027 target went up. The headcount didn’t, or it went down. - ### More AI, not better flow New tools added more drafts. The briefs, handoffs and approvals stayed the same. - ### The board wants proof Every pound needs a clear line to pipeline, and ‘we’re busy’ isn’t one. AI needs context, and someone to check it - **51%**spent three hours or more last week re-explaining context - **47%**spent three hours or more last week checking AI’s work **Exhibit B** · Jam 7 Coordination Tax survey: 100 UK B2B marketers, fieldwork 22 to 29 October 2026. What the waiting costs - **41%**say delays have cost them time for strategy - **26%**say delays have cost them pipeline or revenue targets **Exhibit C** · Jam 7 Coordination Tax survey: 100 UK B2B marketers, fieldwork 22 to 29 October 2026. [Request your place](https://jam7.com/planning-2027#request-place) [Read the research](https://jam7.com/coordination-tax) 2 The room ## Who’s in the room Marketing leaders: CMOs, VPs and Heads of Marketing. We review requests to keep the conversation relevant and peer-level. 30 places. A conversation, not a crowd. ### Who you’ll hear from - ![](https://jam7.com/hs-fs/hubfs/agency-web/campaigns/cmo-session/jonathan-allen-headshot.webp?width=800&height=800&name=jonathan-allen-headshot.webp) **Jonathan Allen** Director, Executive-in-Residence, AWS How teams work in an agentic world - TB **To be announced** CIM The agentic marketing team of 2027 - ![](https://jam7.com/hs-fs/hubfs/agency-web/campaigns/cmo-session/lucy-bourne-headshot.webp?width=800&height=800&name=lucy-bourne-headshot.webp) **Lucy Bourne** Director, Oaka Studio The agentic marketing team of 2027 - ![](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/about/mitchell-feldman-headshot-tall.webp?width=712&height=930&name=mitchell-feldman-headshot-tall.webp) **Mitchell Feldman** CEO, Jam 7 Welcome, and what 100 UK B2B marketers told us - ![](https://jam7.com/hubfs/agency-web/graphics/pages/about/jason-nash-headshot-tall.webp) **Jason Nash** Chief Product Officer, Jam 7 AMP shown live - ![](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/about/nathan-luxford-headshot.webp?width=1248&height=832&name=nathan-luxford-headshot.webp) **Nathan Luxford** CTO, Jam 7 AMP shown live - ![](https://jam7.com/hs-fs/hubfs/agency-web/graphics/pages/about/jack-hardy-headshot-tall.webp?width=712&height=930&name=jack-hardy-headshot-tall.webp) **Jack Hardy** CMO, Jam 7 Chairs the panel One more panellist from CIM to be announced. 3 Timings ## How the morning runs We finish on time, with lunch to close. Starts 8:30am Finishes 1:00pm 1. 8:30am ### Arrival and breakfast 30 min Coffee, a light breakfast and time to meet the room. 2. 9:00am ### Welcome and the research 20 min Mitchell Feldman on what 100 UK B2B marketers told us about the coordination tax. 3. 9:20am ### AMP shown live 30 min Jason Nash and Nathan Luxford show how AMP tackles the coordination tax. 4. 9:50am ### Coffee break 20 min Time to refill and talk. 5. 10:10am ### How teams work in an agentic world 45 min Jonathan Allen, AWS: as agents take on the work, people focus on deciding, checking and owning the outcome. 6. 10:55am ### Panel: The agentic marketing team of 2027 55 min Jack Hardy with CIM and Lucy Bourne, Oaka Studio. What the coordination tax research means for your team, which human skills grow in value, what should never be automated, and what the most successful marketing teams will look like in 2027. Audience questions to close. 7. 11:50am ### Close 10 min A short wrap-up from Jam 7. 8. 12:00pm ### Lunch and networking 60 min Lunch, and time to carry on the conversation. 9. 1:00pm ### Finish The talks and panel will be recorded. 4 Getting there ## Getting there Venue Amazon, Shoreditch, London Address 1 Principal Place, Worship Street, London EC2A 2FA Date and time Thursday 14 January 2027, 8:30am to 1:00pm Nearest stations Shoreditch High Street and Liverpool Street Arrival and ID Bring photo ID. Amazon registers every guest with reception in advance, so we confirm places by Monday 11 January. Recording The talks and panel will be recorded. The map comes from Google Maps, which sets cookies when it loads. Show the map [Get directions (opens in a new tab)](https://www.google.com/maps/search/?api=1&query=Amazon%2C%201%20Principal%20Place%2C%20Worship%20Street%2C%20London%20EC2A%202FA) 5 Questions ## Good to know Who is this session for? Marketing leaders at UK B2B technology companies: CMOs, VPs and Heads of Marketing. We review every request to keep the room peer-level. Does submitting the form confirm my place? No. There are 30 places, and we review every request before confirming. Is there a cost? No. It’s free, with breakfast and lunch included. Will the session be recorded? Yes. The talks and panel will be recorded. What do I need on the day? Photo ID. Amazon registers every guest with reception, so we need your full name, email and company at least 3 days before. Your request gives us all three. Can I bring a colleague? Ask them to request their own place. Every guest has to be registered with Amazon in advance. What if I can no longer attend? Let us know as soon as you can, so we can offer your place to someone else. What happens after I submit? We review your request and let you know. If you have a place, we register you with Amazon and send the full details for the day. 6 Ground rules ## Straight talk, not a keynote ### It is - A working morning with 30 peers - Practical, and built for your 2027 plan - One short, clearly labelled look at AMP ### It isn’t - An ‘AI will change everything’ keynote - A sales pitch dressed up as an event - A crowd: every place is reviewed Jam 7 works with ambitious marketing teams. - ![Evolve](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/evolve-logo-rgb.svg) - ![Condatis](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/condatis-logo-rgb.svg) - ![Brightsolid](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/bright-solid-logo-rgb.svg) - ![Field Effect](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/field-effect-logo-rgb.svg) - ![cloud-direct-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/cloud-direct-logo-rgb.svg) - ![Sagacity Solutions](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/sagacity-solutions-logo-rgb.svg) - ![ARC](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/arc-logo-rgb.svg) - ![Spencer West](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/spencer-west-logo-rgb.svg) - ![oaka-studio-logo-rgb](https://jam7.com/hs-fs/hubfs/agency-web/graphics/vectors/client-logos/rgb/oaka-studio-logo-rgb.webp?width=1900&height=696&name=oaka-studio-logo-rgb.webp) - ![kocho-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/kocho-logo-rgb.svg) - ![camwood-logo-rgb](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/camwood-logo-rgb.svg) - ![CORE](https://jam7.com/hubfs/agency-web/graphics/vectors/client-logos/rgb/core-logo-rgb.svg) ## Bring your 2027 plan. Leave with more clarity. Join 30 marketing leaders at Amazon’s offices in Shoreditch, with AWS, CIM and Oaka Studio. Request a place and we’ll be in touch. [Request your place](https://jam7.com/planning-2027#request-place) Prepared by ![Jam 7](https://jam7.com/hubfs/Jam%207%20Brand%20Assets/Logos/SVG/Logo_Negative_1.svg) Date and time Thursday 14 January 2027, 8:30am to 1:00pm Speakers from - ![AWS](https://jam7.com/hubfs/agency-web/campaigns/cmo-session/aws-logo-white.svg) - ![Chartered Institute of Marketing Logo](https://jam7.com/hubfs/agency-web/campaigns/cmo-session/cim_logo_white.svg) - ![oaka-studio-logo-primary](https://jam7.com/hs-fs/hubfs/agency-web/graphics/vectors/client-logos/white/oaka-studio-logo-primary.webp?width=220&height=81&name=oaka-studio-logo-primary.webp) AWS and the AWS logo are trademarks of Amazon.com, Inc. or its affiliates. - © Jam 7 - [Privacy policy](https://jam7.com/privacy-policy) - [Terms of use](https://jam7.com/terms-of-use) - [Cookies](https://jam7.com/cookie-policy) - [Modern slavery policy](https://jam7.com/modern-slavery-policy) ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "UK", "addressLocality" : "London", "addressRegion" : "England", "postalCode" : "W1W 6XH" }, "logo" : { "@type" : "ImageObject", "url" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/Jam%207%20Brand%20Assets/Logos/SVG/Logo_Positive_1.svg" }, "name" : "Jam 7 Ltd", "url" : "https://jam7.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "LocalBusiness", "address" : { "@type" : "PostalAddress", "addressCountry" : "UK", "addressLocality" : "London", "addressRegion" : "England", "postalCode" : "W1W 6XH" }, "name" : "Jam 7 Ltd", "url" : "https://jam7.com/planning-2027" } ``` ```json { "@context" : "https://schema.org", "@type" : "Event", "description" : "Planning 2027 without the coordination tax A morning on how marketing is changing in an agentic world, and what it means for your 2027 plan. 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