“It has become part of our daily routine.”Georgia English-Mather
The Coordination Tax · Original research
We asked 100 UK B2B marketers about their last published asset. Here is where the work slowed down.
How AMP works
01 · Marketing Brain
Your brand, positioning, personas, products and proof, structured and approved in one place. Every agent works from it. Decisions and feedback keep it current. Brain Audits flag gaps, contradictions and stale content. Private to your organisation.
02 · Market Research
Agents research your B2B market, buyers and competitors, bringing together customer insight, community conversations and competitor moves. Your team reviews the findings before they enter the Marketing Brain, giving the next brief an approved evidence base.
03 · Content Creation
Agents turn your approved B2B knowledge into blogs, social posts, emails, case studies and battle cards. Brand and quality checks happen before your review. Your team approves what ships, and approved content can publish to your connected blog and social channels.
04 · Quality Control
A dedicated QA agent scores each piece against your approved standards and flags evidence gaps before your review. Agents cannot approve their own work. Your team signs off publication. The Decision Log records the evidence, recommendation, your decision and the outcome.
Only 1 in 10 marketing assets is approved first time. Coordination Tax survey, 2026
We’ve been trialling AMP for the past few weeks and have found it to be an incredibly valuable tool. We’re using it primarily to create blogs, LinkedIn posts and imagery that align with Evolve’s brand identity and guidelines. It has become part of our daily routine.
Most impressively, their AI-enhanced Growth Agent solution was operational in record time, giving us a significant competitive edge in our Go-to-Market strategy. It's been an eye-opening journey.
Their human expertise guided our strategy, while their AI enhanced our execution. Jam 7 has helped us develop campaigns that resonate and convert. We're excited to build on this success together.
Thanks to Jam 7’s intuitive tools and expert guidance, we’re now equipped to develop a wide range of persona-driven and vertical-specific marketing materials. This will significantly enhance our ability to connect with diverse audiences in a more meaningful and impactful way.
They took our marketing to a whole new level. Our organic traffic is now 4 times higher, and our paid ads are converting 30% better. The results speak for themselves.
AMP works with your existing CRM, CMS, social publishing and collaboration tools. Your AI tools can work alongside AMP’s agents, with the same permissions and controls.
