Structure Your Site to Drive Conversions, Not Confusion
We define the user journeys, conversion logic, and content structure that turn your site into a lead-generating, narrative-aligned asset from day one.
Discover how to turn every 10p of marketing spend into £1 of revenue.
Leading the Way in Hybrid AI-Human Marketing.
Forget polite feedback. This is the bold, unapologetic truth served with a side of sparkle.
Your website should convert, guide, and prove your value, but most sites underperform because they’re misaligned with commercial goals.
We design web strategies that connect positioning with performance, giving you a site that drives growth, not just traffic.
Conversion gaps
Disconnected narrative
Bloated builds
Web Strategy & Architecture
We define the user journeys, conversion logic, and content structure that turn your site into a lead-generating, narrative-aligned asset from day one.
Conversion Copy & Wireframes
We write the full site copy and design high-fidelity wireframes, mapping every page to commercial objectives and validating the narrative before build begins.
Full Build Execution & QA
We build the site end-to-end (when using a CMS we support), ensuring clean execution of strategy, content, and conversion logic. We own final QA and narrative fidelity throughout.
Optimisation & Performance Layer
We build testing plans and performance tracking into the site strategy, enabling ongoing optimisation with support from AMP's live behavioural insight.
The Agentic Marketing Platform™ (AMP) powers our human led marketing with intelligent AI agents to deliver faster decisions, greater efficiency, and smarter execution.
AMP surfaces audience intent and site interaction data in real time, helping us make smart layout and messaging calls before code is even committed.
AMP removes guesswork by tying page logic, user journeys, and conversion triggers into a unified framework.
From bounce rates to scroll depth, AMP feeds back behavioural signals that guide ongoing optimisation, so your site gets sharper with every visit.
Hold onto your brand guidelines, darling, Jam Tart is here to give your marketing the roast it never knew it needed. Forget polite feedback. This is the bold, unapologetic truth served with a side of sparkle, because your marketing deserves better than basic.
“Most impressively, their AI-enhanced Growth Agent solution was operational in record time, giving us a significant competitive edge in our Go-to-Market strategy. It's been an eye-opening journey.”
Andrew Carr, Managing Director, Camwood
”Their human expertise guided our strategy, while their AI enhanced our execution. Jam 7 have helped us develop campaigns that resonate and convert. We're excited to build on this success together.”
Elsa Cheshire, Marketing Lead, Cloud9 Security
“They took our marketing to a whole new level. Our organic traffic is now 4 times higher, and our paid ads are converting 30% better. The results speak for themselves - we're seeing real growth.”
Lee Daniels, CEO, Helpland
Do you build the site?
Yes, we design and build your website end-to-end, provided it’s developed in a CMS we support. That means more than just code. We handle:
What if we don’t have a developer?
That’s exactly where we come in. Whether we’re building your site on a supported CMS or partnering internally to scope something more bespoke, Jam 7 takes the lead. We align the build to your growth goals, own the strategy and execution, and ensure no technical gap slows progress. If needed, we’ll bring in trusted specialists, all orchestrated by us, end-to-end.
How do you make sure the site tells the right story?
We lead every build with strategic narrative and positioning. Before a single wireframe is designed, we map your buyer journey, clarify your message architecture, and define what each page needs to achieve. Every section is crafted to move visitors from awareness to action, supported by conversion-focused UX and optimised copy.
With AMP embedded, your site becomes more than a brochure, it becomes a performance engine.
How does AMP support website performance?
AMP, our Agentic Marketing Platform, monitors behavioural signals like scroll depth, dwell time, and bounce rate. But it doesn’t stop at insight. It enables Growth Agents to adapt content, CTAs and page structure to reduce drop-off and increase conversion. Combined with CRO-informed UX, AMP helps your site get smarter over time, automatically.
Can you optimise an existing site?
Yes, whether you’ve built internally or with another agency, we can optimise your existing site. We audit structure, messaging, copy, and UX flow, then use real-time AMP data to spot friction points and improve conversion. From CTA placement to layout and logic, every change is backed by behavioural insights, not guesswork.