Hi, I’m Sammy, a storyteller at heart and a strategist by trade, with over a decade of experience across B2B and B2C. I create campaigns that don’t just perform, but connect, uplift and inspire. At Jam 7, I blend human creativity with AI-driven insight to shape strategies that resonate and convert.

To me, marketing is more than metrics. I lead with empathy, insight and commercial acumen. Uncovering real needs, crafting messages that matter, and helping brands show up with clarity and confidence. I believe in kindness, fairness, and the momentum that builds when people feel backed to believe in themselves.

Outside of work, I find my balance in nature - forests, lakes, wherever the wild things are. I’m into fitness, passionate about wellbeing, and a full-time fan of animals. I also write fiction and recently published my first novel, because whether it’s a campaign or a chapter, I’ve always believed in the power of a good story.

At Jam 7, I love working with brands that are ready to tell theirs.
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