Our 7 Step Framework For
Unlock your growth with human expertise & AI
Growth Framework
Scaling a B2B tech business requires precision, efficiency, and the perfect balance of human expertise and AI innovation. That’s why we’ve developed our proven 7-Step Growth Framework, a streamlined process designed to deliver consistent, measurable results.
From discovering what makes your business unique to optimising for continuous improvement, every step of our framework is crafted to address your challenges, maximise opportunities, and fast-track your success. Whether it’s validating your product-market fit, automating workflows, or scaling campaigns, our approach ensures your marketing evolves with your goals.
Let’s break it down.
DISCOVER
First, receive a comprehensive audit of your current marketing efforts and an evaluation of your business potential. Your Growth Agents capture everything that makes your company unique:
- Your business model and goals
- Your brand voice and message
- Your products and services
- Your ideal customers
You get a crystal-clear picture of where you are and where you want to go.
DESIGN
Turn your valuable insights into a powerful human led, AI enhanced strategic plan that will guide your growth journey. Your Growth Agents create the blueprint for your success:
- Your brand positioning and story
- Your marketing strategy and roadmap
- Your plan to attract customers
- Your system to win sales
You get a marketing plan and an AI Growth Agent ready to grow your business.
VALIDATE
Put every element of your strategy to the test before investing in scale. Ensure your approach delivers real results:
- Your validated AI Growth Agent
- Your messaging validation
- Your channel strategy testing
- Your growth metrics setup
You get a tried and tested marketing plan that is proven to drive growth for your business.
AUTOMATE
Gain a powerful marketing engine built for scale. Every process streamlined for maximum efficiency:
- Your marketing automation setup
- Your lead nurture programs
- Your sales enablement tools
- Your CRM processes
You get an automated system that drives consistent results.
ACCELERATE
Watch your market presence soar across all your validated channels with your complete marketing mix activated:
- Your content campaigns
- Your demand generation
- Your brand awareness
- Your lead conversion
You get maximum impact from every marketing touchpoint.
MEASURE
Get clear visibility of what drives real business growth. Track the metrics that matter:
- Your customer acquisition
- Your campaign performance
- Your sales pipeline
- Your marketing ROI
You get clear insight into what's working and what can be improved so you can make smart business decisions.
OPTIMISE
See your results improve continuously through data-driven refinements:
- Your strategy enhancements
- Your conversion improvements
- Your customer experience
- Your growth acceleration
You get better results month after month as your marketing gets stronger.