Validated Business Model Canvas
A complete Canvas mapped to your real buyers with market validation from which we will validate your ICP and channels, and revenue logic, pressure-tested live.
Go-to-market strategy audit: Business Model Canvas workshop with 30/60/90 day roadmap to accelerate growth
For recently-funded UK B2B tech teams who need ICP + positioning + a board-ready go to market strategy fast.
- Validated Business Model Canvas (aligned to your real buyers)
- 3–5 prioritised growth moves (what to do next + why)
- 30/60/90 execution roadmap (owners, milestones, first tests
- Board-ready summary (1 page)
If your target customer isn't clear, the funnel never will be
Recently-funded teams don't fail from lack of effort. They fail from misaligned assumptions: who you're for, why you win, how you price, and which channels can actually scale. This workshop surfaces those gaps and leaves you with a validated Business Model Canvas and a 30/60/90 go-to-market plan you can execute and defend.
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You're scaling before the ICP is locked
Multiple personas, vague triggers, and "we sell to everyone" messaging = higher customer acquisition cost (CAC) and stalled sales cycles.
CAC inflation
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Positioning changes every month
When market positioning and value props shift weekly, ads, SDRs, and the site can't compound, everything resets to zero.
Momentum loss
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Funnel performance is a symptom, not the problem
Low CVR usually traces back to unclear offers, weak proof, or misaligned "why us".
Conversion drag
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Attribution is too foggy to make hard calls
If you can't trust source → pipeline → revenue, you either cut winners too early or scale losers too long.
Wasted spend
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Pricing and packaging aren't pulling their weight
If your revenue model doesn't match the buyer's job-to-be-done, you'll feel it as churn, discounting, or long sales cycles and payback.
Payback risk
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The board wants one coherent go to market strategy
Narrative, numbers, and motion need to align. If they don't, you get "do more tests" instead of approval to scale.
Board friction
What you get from the business model canvas workshop?
You'll leave with four execution-ready high level plan of action (not "ideas") - so you can align the team, brief agencies, and defend the go to market plan to the board.
3–5 prioritised growth moves
A ranked list of the highest-leverage opportunities with clear rationale: what to do next, in what order, and why.
30/60/90 execution roadmap
Owners, milestones, and the first experiments queued, so execution starts immediately after the session.
Board-ready summary (1 page)
A clean narrative + go to market plan for sales enablement and investor alignment to get approval to scale.
Fit check
Is this Business Model Canvas workshop for you?
Best fit if...
- UK B2B tech
- Seed–Series A, B (or scaling post-raise)
- Sales-led or hybrid GTM
- ACV £10k–£250k+
- Message isn't converting consistently (ads/site/sales)
- Planning to scale spend in the next 90 days
Common reasons teams book
- Leads aren't turning into SQL/opportunities reliably
- ICP + positioning decisions keep thrashing execution
- Board wants strategic objectives and a defensible go to market strategy before approving spend
Not a fit if...
- Pre-product / no buyer signals yet
- B2C or SMB self-serve with no sales motion
- You only want tactical channel tips
- You can't commit 2 hours with decision-makers
Not a fit right now? Start with the AI Audit
We’ll scan your site + offer + funnel and send a clear breakdown of what’s blocking conversion and pipeline, so when you’re ready for a workshop, you’re working from evidence (not guesses).
60 seconds to book. You’ll get a 5–10 min pre-work checklist after booking.
AI-assisted, Human-led, Proven
IT Services
How Jam 7 helped Camwood shift to direct-first growth
- 55% CPA reduction (£425 → £188)
- +152% uplift in homepage conversions
- +17% organic keyword footprint
- +1,100% Paid search leads
“Most impressively, Jam 7 was operational in record time, giving us a significant competitive edge in our go-to-market strategy. It’s been an eye-opening journey.”
Andrew Carr, Managing Director, Camwood
Read case study
FinTech
"Thanks to Jam 7’s intuitive tools and expert guidance, we’re now equipped to develop a wide range of persona-driven and vertical-specific marketing materials. This will significantly enhance our ability to connect with diverse audiences in a more meaningful and impactful way."
Paul Taylor, CMO, Blue Prism
IT Services
”Their human expertise guided our strategy, while their AI enhanced our execution. Jam 7 has helped us develop campaigns that resonate and convert. We're excited to build on this success together.”
Elsa Cheshire, Marketing Lead, Cloud9 Security
Get clarity in one session, or we'll tell you it's not the right next step
This isn't a "workshop for the sake of it." You leave with concrete outputs and a clear path forward.
"We've tried workshops"
This is decision-led, not brainstorm-led. We arrive with a draft Canvas and use the 2 hours to validate assumptions and lock the go to market plan.
AI-prep + facilitator-led pressure testing → documented outputs.
"We need execution, not strategy"
Agreed. That's why you leave with a 30/60/90 roadmap with owners + first experiments queued. It's built to hand straight to your team (or us).
Roadmap includes owners, milestones, first tests.
"We don't have time"
You can keep spinning for weeks, or spend 2 hours aligning the model that drives every channel and message. Pre-work is 5–10 minutes.
Minimal prep; maximum leverage.
"How is this different?”
Unlike a typical marketing consultancy approach, this business model canvas workshop combines market signals + benchmarks with operator judgement, then forces trade-offs. You get one coherent go to market strategy: narrative, motion, and numbers.
Built for recently-funded UK B2B.
Expert-led go to market planning with 90-day execution
20+ years aligning GTM, product, and revenue in B2B tech. Jason, our Chief Product Officer, leads this go to market planning workshop, keeps decisions tight, and turns them into a 90-day go to market plan with owners, tests, and reporting.
- Go to market strategy validation in 2 hours
- Customer segmentation + positioning clarity
- Product-market fit recommendations
