Modi Elnadi

I’m passionate about scaling brands through growth marketing and innovation. My journey began in digital media, where I discovered the powerful intersection of data-driven targeting, creativity, and consumer behaviour. Over time, I evolved into a growth marketer strategist with a keen focus on performance marketing, AI-driven media buying, and digital transformation. I’ve had the privilege of working with some of the world’s most recognized brands across B2B, B2C, and DTC sectors.

I believe that truly impactful marketing lies at the crossroads of analytical precision and human creativity. By leveraging cutting-edge AI to enhance attribution modeling, predictive analytics, and automated bidding, I help brands not only optimize their ROAS but also elevate their customer acquisition strategies. My extensive experience spans industries such as eCommerce, FMCG, finance, luxury, tech, and media, enabling me to unlock growth potential across diverse markets.

Throughout my career, I’ve partnered with global brands like Wella, Unilever, Philips, Vodafone, Bose, AMD, and Audi, as well as high-growth startups. Whether I’m launching high-impact performance campaigns, breaking into new markets, or pioneering innovative AI-driven paid media strategies, I thrive on building sustainable, scalable digital growth frameworks. One of my proudest achievements was scaling an eCommerce startup from 15K to 2M users, securing £4M in VC funding, and spearheading multi-million-pound global ad campaigns with 5x to 30x ROAS.

When I’m not busy optimizing campaigns, you’ll find me exploring the latest in Agentic AI and voice applications, digital strategy, and future tech trends, testing beta products for major tech platforms, or capturing vivid moments as a Getty Images photographer.

Let’s connect and explore how we can redefine your brand’s growth strategy together.

Modi Elnadi

Blogs by Modi