Market context locked
A chosen beachhead ICP/situation, a clear list of alternatives (including DIY/do-nothing), and a working category/frame.
Market positioning canvas workshop: get clarity on what your website is really saying (and what to fix first)
For UK B2B tech teams who need their positioning to land — so the site, sales deck, and campaigns compound instead of resetting.
- Draft positioning statement + remarkable difference (a stake in the ground)
- 3 key messages (in your language, not agency-speak)
- Proof inventory + proof gaps (what to show, what to stop claiming)
- Clear boundaries (who it’s not for + what you won’t compete on)
- Prioritised next steps (what to change first + why)
What you get from the market positioning canvas workshop
You’ll leave with a clear first draft of your positioning and a practical list of what to change first — grounded in what your website is already communicating today.
Positioning core (draft, but defensible)
A draft positioning statement, one remarkable difference in plain English, and the JTBD articulated as a buyer outcome.
Expression of proof
3 key messages, a proof inventory, and a proof gaps list so you know what claims to keep, cut, or create evidence for.
Strategic constraints (anti-positioning)
4–6 boundaries: who you’re not for, what you won’t do, and what you won’t compete on — so the positioning becomes defensible.
Fit check
Is this market positioning canvas workshop for you?
If you're in the “Best fit” box, you’ll leave with a clear first draft of your positioning that your team can align behind (and your website can actually communicate).
Best fit if...
- UK B2B tech
- You have a working product + at least some buyer signal
- You’re generating demand (or about to) but clarity is limiting conversion
- Sales cycles feel harder than they should because buyers don’t “get it” quickly
- Different people describe the company differently
Common reasons teams book
- Homepage doesn’t convert consistently
- Competitors sound the same and you need differentiation
- Team alignment is messy (sales vs marketing vs product story)
- You’re updating the website and need the narrative locked first
Not a fit if...
- You’re pre-product with no buyer learning yet
- You only want tactical channel tips (ads/SEO) without narrative decisions
- You’re not willing to make trade-offs (positioning requires them)
Not a fit right now? Start with the AI Audit
We’ll scan your site + offer + funnel and send a clear breakdown of what’s blocking conversion and pipeline, so when you’re ready for a workshop, you’re working from evidence (not guesses).
60 seconds to book. You’ll get a 5–10 min pre-work checklist after booking.
AI-assisted, Human-led, Proven
IT Services
How Jam 7 helped Camwood shift to direct-first growth
- 55% CPA reduction (£425 → £188)
- +152% uplift in homepage conversions
- +17% organic keyword footprint
- +1,100% Paid search leads
“Most impressively, Jam 7 was operational in record time, giving us a significant competitive edge in our go-to-market strategy. It’s been an eye-opening journey.”
Andrew Carr, Managing Director, Camwood
Read case study
FinTech
"Thanks to Jam 7’s intuitive tools and expert guidance, we’re now equipped to develop a wide range of persona-driven and vertical-specific marketing materials. This will significantly enhance our ability to connect with diverse audiences in a more meaningful and impactful way."
Paul Taylor, CMO, Blue Prism
IT Services
”Their human expertise guided our strategy, while their AI enhanced our execution. Jam 7 has helped us develop campaigns that resonate and convert. We're excited to build on this success together.”
Elsa Cheshire, Marketing Lead, Cloud9 Security
Get clarity in one session — or we’ll tell you it’s not the right next step
This isn’t a brainstorm. It’s a decision-led workshop that turns what your website says into what it should say.
"We’ve tried positioning before"
Most positioning work fails because it stays abstract. We start from website evidence and force decisions you can actually communicate.
Evidence-led + decision-led → usable draft.
"We need execution, not another doc"
Agreed. That’s why you leave with a prioritised list of what to change first (pages, proof, messaging) so execution can start immediately.
Clarity → faster implementation.
"We don't have time"
Two hours now saves weeks of rework across campaigns, decks, and web pages. Pre-work is minimal — we do the heavy lifting.
Low time cost; high leverage.
"How is this different?"
We build a single-page canvas that includes the trade-offs (anti-positioning) most teams avoid — which is what makes the positioning defensible.
Trade-offs create differentiation.
Expert-led positioning clarity + next steps
20+ years aligning product, revenue, and narrative in B2B tech. Jason, our Chief Product Officer, leads the workshop, keeps decisions tight, and turns them into a positioning draft your team can actually use — across website, sales, and campaigns.
- Senior operator-led facilitation (not a junior "strategy" deck)
- Fast clarity on ICP + category frame (the decisions everything else depends on)
- Messages + proof plan (what to say + what to show)
