--- title: Market Positioning Canvas Workshop (2 hours) | Jam 7 description: A 2-hour market positioning canvas workshop led by Jason (CPO). Get a draft positioning statement, 3 key messages, and prioritised next steps to make your website and GTM compound. --- ![jam-7-logo-white](https://jam7.com/hubfs/website/vectors/jam-7-logo-white.svg) # Market positioning workshop: get clarity on what your website is really saying (and what to fix first) For UK B2B tech teams who need their positioning to land — so the site, sales deck, and campaigns compound instead of resetting. - Draft positioning statement + remarkable difference (a stake in the ground) - 3 key messages (in your language, not agency-speak) - Proof inventory + proof gaps (what to show, what to stop claiming) - Clear boundaries (who it’s not for + what you won’t compete on) - Prioritised next steps (what to change first + why) - ![blue-prism-logo-white](https://jam7.com/hubfs/hs-website/vectors/logos/whitescale/blue-prism-logo-white.svg) - ![camwood-logo-white](https://jam7.com/hubfs/hs-website/vectors/logos/whitescale/camwood-logo-white.svg) - ![hob-logo-white](https://jam7.com/hubfs/hs-website/vectors/logos/whitescale/hob-logo-white.svg) - ![kocho-white-logo](https://jam7.com/hubfs/hs-website/vectors/logos/whitescale/kocho-white-logo.svg) - ![ukh-logo-white](https://jam7.com/hubfs/hs-website/vectors/logos/whitescale/ukh-logo-white.svg) - ![evolve-logo-white](https://jam7.com/hubfs/hs-website/vectors/logos/whitescale/evolve-logo-white.svg) ## If your positioning isn't clear, every channel gets more expensive Most B2B teams don’t have a “traffic problem.” They have a clarity problem: the website is trying to be credible to everyone, so it converts no one. This workshop makes the implicit explicit — what your site currently communicates, where the narrative breaks, and what to change first so marketing and sales can compound. [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) - ### You're attracting the wrong conversations If the page reads like a generalist, you’ll get generalist leads: lower intent, higher sales friction, and more discount pressure. Low-fit pipeline - ### Your message changes every time someone asks “so what do you do?” When you can’t say it cleanly, the site can’t either — and every campaign becomes a new explanation project. Constant reset - ### Competitors sound identical (and buyers can't tell the difference) If “quality, trusted, end-to-end” is all anyone can say, you get compared on price and familiarity. Commodity trap - ### You’re claiming outcomes you can’t prove (yet) Over-claiming reduces trust. Under-claiming reduces urgency. Most sites do both across different pages. Credibility leak - ### The site doesn't align sales, product, and marketing Different teams tell different stories, so buyers hear contradictions across touchpoints. Internal drag ## What you get from the market positioning canvas workshop You’ll leave with a clear first draft of your positioning and a practical list of what to change first — grounded in what your website is already communicating today. ![clipboard-move-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/clipboard-move-pink-box.svg) ### Market context locked A chosen beachhead ICP/situation, a clear list of alternatives (including DIY/do-nothing), and a working category/frame. ![list-check-icon-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/list-check-icon-pink-box.svg) ### Positioning core (draft, but defensible) A draft positioning statement, one remarkable difference in plain English, and the JTBD articulated as a buyer outcome. ![calendar-icon-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/calendar-icon-pink-box.svg) ### Expression of proof 3 key messages, a proof inventory, and a proof gaps list so you know what claims to keep, cut, or create evidence for. ![file-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/file-pink-box.svg) ### Strategic constraints (anti-positioning) 4–6 boundaries: who you’re not for, what you won’t do, and what you won’t compete on — so the positioning becomes defensible. [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) How it works ## From website evidence to a clean positioning draft — in one session. Pre-work 1 2-hour workshop 2 Leave with outputs 3 - Pre-work ## We build the first draft from your site before you show up We review your website and key pages, pull evidence, and pre-populate the canvas with assumptions and “unknowns to validate live.” - Website URL - Top pages (homepage, product/solution, pricing/how it works, case studies, about/differentiators) - 3–5 competitor URLs (or a list of alternatives) - ICP hints (job titles, industries, deal size, geo) - 2-hour workshop ## We pressure-test the narrative and lock the choices that drive conversion In the session, we walk through four canvas sections: Market Context, Positioning Core, Expression of Proof, and Strategic Constraints. - What your website currently says (even if it’s accidental) - Choose the ICP + category frame - Draft the positioning statement and remarkable difference - Create messages + proof plan - Set boundaries so it’s defensible - Leave with outputs ## Walk out with a usable draft and a clear list of what to change first You leave with a populated canvas, a clean narrative you can use internally, and prioritised recommendations to improve clarity and conversion. - Populated Market Positioning Canvas (with assumptions + evidence) - Draft positioning statement + remarkable difference - 3 key messages (ready to apply to web + sales) - Prioritised next steps (what to change first + why) [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) Fit check ## Is this market positioning workshop for you? If you're in the “Best fit” box, you’ll leave with a clear first draft of your positioning that your team can align behind (and your website can actually communicate). ![check-circle-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/check-circle-pink-box.svg) ### Best fit if... - UK B2B tech - You have a working product + at least some buyer signal - You’re generating demand (or about to) but clarity is limiting conversion - Sales cycles feel harder than they should because buyers don’t “get it” quickly - Different people describe the company differently Common reasons teams book - Homepage doesn’t convert consistently - Competitors sound the same and you need differentiation - Team alignment is messy (sales vs marketing vs product story) - You’re updating the website and need the narrative locked first ![x-circle-icon-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/x-circle-icon-pink-box.svg) ### Not a fit if... - You’re pre-product with no buyer learning yet - You only want tactical channel tips (ads/SEO) without narrative decisions - You’re not willing to make trade-offs (positioning requires them) Not a fit right now? Start with the AI Audit We’ll scan your site + offer + funnel and send a clear breakdown of what’s blocking conversion and pipeline, so when you’re ready for a workshop, you’re working from evidence (not guesses). [Get your AI Audit](https://jam7.com/ai-marketing-audit) [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) 60 seconds to book. You’ll get a 5–10 min pre-work checklist after booking. ## AI-assisted, Human-led, Proven [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) ![camwood-logo-dark](https://jam7.com/hubfs/website/vectors/camwood-logo-dark.svg) IT Services ### How Jam 7 helped Camwood shift to direct-first growth - 55% CPA reduction (£425 → £188) - +152% uplift in homepage conversions - +17% organic keyword footprint - +1,100% Paid search leads > “Most impressively, Jam 7 was operational in record time, giving us a significant competitive edge in our go-to-market strategy. It’s been an eye-opening journey.” ![andrew-carr-headshot](https://jam7.com/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/andrew-carr-headshot.webp) Andrew Carr, Managing Director, Camwood Read case study ![blue-prism-logo](https://jam7.com/hubfs/blue-prism-logo.svg) FinTech > "Thanks to Jam 7’s intuitive tools and expert guidance, we’re now equipped to develop a wide range of persona-driven and vertical-specific marketing materials. This will significantly enhance our ability to connect with diverse audiences in a more meaningful and impactful way." ![paul-taylor-headshot](https://jam7.com/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/paul-taylor-headshot.webp) Paul Taylor, CMO, Blue Prism ![cloud9-logo-grey](https://jam7.com/hs-fs/hubfs/website/on-page-graphics/globals/cloud9-logo-grey.webp?width=120&height=64&name=cloud9-logo-grey.webp) IT Services > ”Their human expertise guided our strategy, while their AI enhanced our execution. Jam 7 has helped us develop campaigns that resonate and convert. We're excited to build on this success together.” ![elsa-cheshire-headshot](https://jam7.com/hubfs/hs-website/campaigns/q1-2026-gtm-the-growth-quadrant/elsa-cheshire-headshot.webp) Elsa Cheshire, Marketing Lead, Cloud9 Security [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) ## Get clarity in one session — or we’ll tell you it’s not the right next step This isn’t a brainstorm. It’s a decision-led workshop that turns what your website says into what it should say. ![repeat-circle-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/repeat-circle-pink-box.svg) ### "We’ve tried positioning before" Most positioning work fails because it stays abstract. We start from website evidence and force decisions you can actually communicate. Evidence-led + decision-led → usable draft. ![pencil-square-icon-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/pencil-square-icon-pink-box.svg) ### "We need execution, not another doc" Agreed. That’s why you leave with a prioritised list of what to change first (pages, proof, messaging) so execution can start immediately. Clarity → faster implementation. ![clock-history-icon-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/clock-history-icon-pink-box.svg) ### "We don't have time" Two hours now saves weeks of rework across campaigns, decks, and web pages. Pre-work is minimal — we do the heavy lifting. Low time cost; high leverage. ![layers-pink-box](https://jam7.com/hubfs/hs-website/vectors/icons/pink-bg/layers-pink-box.svg) ### "How is this different?" We build a single-page canvas that includes the trade-offs (anti-positioning) most teams avoid — which is what makes the positioning defensible. Trade-offs create differentiation. [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) ## Expert-led positioning clarity + next steps 20+ years aligning product, revenue, and narrative in B2B tech. Jason, our Chief Product Officer, leads the workshop, keeps decisions tight, and turns them into a positioning draft your team can actually use — across website, sales, and campaigns. - Senior operator-led facilitation (not a junior "strategy" deck) - Fast clarity on ICP + category frame (the decisions everything else depends on) - Messages + proof plan (what to say + what to show) [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) ![jason-nash-avatar]('data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==') [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) ## Frequently asked questions ### Who should attend the market positioning canvas workshop? Founder/CEO plus the person who owns marketing (CMO/Head of Marketing) works best. If sales leads narrative internally, include them too. The goal is to make decisions in the room. ### What do you need from us before the session? A website URL, your top pages, and 3–5 competitor/alternative references. We’ll use this to draft the canvas and bring an “unknowns to validate” list into the workshop. ### What exactly do we walk away with? A populated canvas, draft positioning statement + remarkable difference, 3 key messages, proof inventory/gaps, anti-positioning boundaries, and a prioritised recommendations list. ### Do you record the session? Yes — we can record and share it within 24 hours, alongside the working document. ### How much does it cost and what are next steps? Pricing is case-by-case based on complexity and team size. After booking, we collect inputs, draft the canvas, and run the 2-hour workshop. [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) ## Get positioning clarity in one 2-hour workshop Walk out with a draft positioning statement, 3 key messages, a proof plan, and a prioritised list of what to change first. Perfect for UK B2B tech teams who want their website and go-to-market to compound. [Reserve my workshop slot](https://jam7.com/market-positioning-canvas-workshop#scrollTop) © Jam 7 2026 - [Privacy Policy](https://jam7.com/privacy-policy) - [Terms of Use](https://jam7.com/terms-of-use) - [Cookie Policy](https://jam7.com/cookie-policy) - [Modern Slavery Policy](https://jam7.com/modern-slavery-policy) - [LinkedIn](https://www.linkedin.com/company/wearejam7/) - [Instagram](https://www.instagram.com/wearejam7/) ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "UK", "addressLocality" : "London", "addressRegion" : "England", "postalCode" : "W1W 6XH" }, "logo" : { "@type" : "ImageObject", "url" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/Jam%207%20Brand%20Assets/Logos/SVG/Logo_Positive_1.svg" }, "name" : "Jam 7 Ltd", "url" : "https://jam7.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/business-model-canvas-workshop#service", "@type" : "Service", "areaServed" : [ { "@type" : "Country", "name" : "United Kingdom" } ], "audience" : { "@type" : "Audience", "audienceType" : "B2B tech startups" }, "description" : "A 2-hour, AI-assisted Business Model Canvas workshop designed to clarify your business model, validate positioning, and produce a 30/60/90-day go-to-market action plan.", "name" : "Business Model Canvas Workshop", "offers" : { "@id" : "https://jam7.com/business-model-canvas-workshop#offer", "@type" : "Offer", "availability" : "https://schema.org/InStock", "category" : "Strategy workshop", "priceSpecification" : { "@type" : "PriceSpecification", "priceCurrency" : "GBP" }, "url" : "https://jam7.com/business-model-canvas-workshop" }, "provider" : { "@id" : "https://jam7.com/#organization" }, "serviceType" : "Strategy workshop / go-to-market planning workshop" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://jam7.com/business-model-canvas-workshop#webpage", "@type" : "WebPage", "about" : { "@id" : "https://jam7.com/business-model-canvas-workshop#service" }, "description" : "Go-to-market strategy workshop with a board-ready Business Model Canvas and a 30/60/90-day action plan.", "inLanguage" : "en-GB", "isPartOf" : { "@id" : "https://jam7.com/#website", "@type" : "WebSite", "name" : "Jam 7", "url" : "https://jam7.com" }, "name" : "Business Model Canvas Workshop | Jam 7", "potentialAction" : [ { "@type" : "ReserveAction", "name" : "Book a workshop", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://jam7.com/business-model-canvas-workshop" } } ], "primaryImageOfPage" : { "@id" : "https://jam7.com/business-model-canvas-workshop#primaryimage", "@type" : "ImageObject", "url" : "https://REPLACE-WITH-YOUR-HERO-IMAGE-URL.png" }, "publisher" : { "@id" : "https://jam7.com/#organization" }, "url" : "https://jam7.com/business-model-canvas-workshop" } ``` ```json { "@context" : "https://schema.org", "@type" : "ItemList", "itemListElement" : [ { "@type" : "ListItem", "description" : "Low-fit pipeline If the page reads like a generalist, you’ll get generalist leads: lower intent, higher sales friction, and more discount pressure.", "name" : "You're attracting the wrong conversations", "position" : 1 }, { "@type" : "ListItem", "description" : "Constant reset When you can’t say it cleanly, the site can’t either — and every campaign becomes a new explanation project.", "name" : "Your message changes every time someone asks “so what do you do?”", "position" : 2 }, { "@type" : "ListItem", "description" : "Commodity trap If “quality, trusted, end-to-end” is all anyone can say, you get compared on price and familiarity.", "name" : "Competitors sound identical (and buyers can't tell the difference)", "position" : 3 }, { "@type" : "ListItem", "description" : "Credibility leak Over-claiming reduces trust. Under-claiming reduces urgency. Most sites do both across different pages.", "name" : "You’re claiming outcomes you can’t prove (yet)", "position" : 4 }, { "@type" : "ListItem", "description" : "Internal drag Different teams tell different stories, so buyers hear contradictions across touchpoints.", "name" : "The site doesn't align sales, product, and marketing", "position" : 5 } ], "itemListOrder" : "https://schema.org/ItemListOrderAscending", "name" : "widget_1760028682790" } ``` ```json { "@context" : "https://schema.org", "@type" : "ItemList", "itemListElement" : [ { "@type" : "ListItem", "description" : "Most positioning work fails because it stays abstract. We start from website evidence and force decisions you can actually communicate.", "image" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/hs-website/vectors/icons/pink-bg/repeat-circle-pink-box.svg", "name" : "\"We’ve tried positioning before\"", "position" : 1 }, { "@type" : "ListItem", "description" : "Agreed. That’s why you leave with a prioritised list of what to change first (pages, proof, messaging) so execution can start immediately.", "image" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/hs-website/vectors/icons/pink-bg/pencil-square-icon-pink-box.svg", "name" : "\"We need execution, not another doc\"", "position" : 2 }, { "@type" : "ListItem", "description" : "Two hours now saves weeks of rework across campaigns, decks, and web pages. Pre-work is minimal — we do the heavy lifting.", "image" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/hs-website/vectors/icons/pink-bg/clock-history-icon-pink-box.svg", "name" : "\"We don't have time\"", "position" : 3 }, { "@type" : "ListItem", "description" : "We build a single-page canvas that includes the trade-offs (anti-positioning) most teams avoid — which is what makes the positioning defensible.", "image" : "https://143516351.fs1.hubspotusercontent-eu1.net/hubfs/143516351/hs-website/vectors/icons/pink-bg/layers-pink-box.svg", "name" : "\"How is this different?\"", "position" : 4 } ], "itemListOrder" : "https://schema.org/ItemListOrderAscending", "name" : "widget_1768430686917" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Founder/CEO plus the person who owns marketing (CMO/Head of Marketing) works best. If sales leads narrative internally, include them too. The goal is to make decisions in the room." }, "name" : "Who should attend the market positioning canvas workshop?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A website URL, your top pages, and 3–5 competitor/alternative references. We’ll use this to draft the canvas and bring an “unknowns to validate” list into the workshop." }, "name" : "What do you need from us before the session?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A populated canvas, draft positioning statement + remarkable difference, 3 key messages, proof inventory/gaps, anti-positioning boundaries, and a prioritised recommendations list." }, "name" : "What exactly do we walk away with?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes — we can record and share it within 24 hours, alongside the working document." }, "name" : "Do you record the session?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Pricing is case-by-case based on complexity and team size. After booking, we collect inputs, draft the canvas, and run the 2-hour workshop." }, "name" : "How much does it cost and what are next steps?" } ] } ```