Jason Nash
Co-Founder & CPO, Jam 7
Stop Getting AI Slop: How to Prompt Like a Pro
Most marketers using AI are stuck in the same trap: move fast and the output gets generic, slow down and you can't keep up.
This session breaks that trade-off. In 60 minutes you'll learn a practical framework that gets you strong, on-brand first drafts - without the rewrite loop. Not theory. A method you can use across your team the same day.
- Everyone who registers gets the AMP Prompt Pattern Card: 5 copy-paste prompt templates with the CRISP framework baked in, ready to use on your next piece of content.
- This session is for: Heads of Marketing, revenue-focused marketers, and content leads in B2B tech who want higher-quality output with less editing.
- Level: Beginner-to-intermediate. No technical knowledge required (and we won’t waste time on “what is AI”).
- Thursday 21st May
- 2:00 PM BST
- Zoom webinar
- 45-minute session + 15-minute live Q&A
Register in 30 seconds
Speakers
Jason’s career spans B2B tech marketing and product leadership (including Microsoft and Barclays), and he is the author of 10x. Today, Jason builds and applies agentic AI systems that turn prompting into a scalable operating capability, so teams can move faster without sacrificing credibility.
Why learn from Jason: because the constraint isn’t the model. It’s the brief. You’ll learn how to give AI the inputs it needs to produce useful GTM assets - not filler.
Agenda
Why AI output goes wrong (and why it’s almost never the model)
CRISP Prompt Model: Context, Role, Instruction, Structure, Parameters
5 Prompt Patterns (BICEP): Briefing, Iterative, Constraint, Evaluation, Persona
Live build: we’ll take a real content brief and build the prompt together, then improve it live
Q&A: bring a prompt that isn’t working and we’ll fix it
What attendees get
- Live Q&A / Prompt Surgery: bring a prompt that isn’t working and we’ll fix it
- Recording sent to all registrants
- Slides sent to all registrants
- AMP Prompt Pattern Card
FAQs
Yes. All registrants receive the recording.
B2B tech marketers who want on-brand, human-sounding output from AI, without endless editing.
Yes. We’ll run live Q&A and fix prompts in real time.
A confirmation email + calendar invite. After the session, we’ll send the recording and slides. You’ll also get the AMP Prompt Pattern Card (templates + QA scorecard).
Ready to stop getting “fine” and start getting shippable?
Register to save your spot.