Jason Nash
Co-Founder & CPO, Jam 7
Stop Writing Content. Start Engineering Decisions.
Most AI-generated content is technically fine. And completely ignored.
The problem isn’t the tool. It’s how you’re using it.
Most AI prompts are built to produce content, not to influence decisions.
So you get more output.
But less impact.
In this session, you’ll learn how decisions are actually made (hint: it’s not logic first), and how to load that intelligence directly into your prompts.
The result: content that creates psychological momentum, not just word count.
This is the difference between AI that produces content, and AI that produces content that converts.
- Everyone who attends gets the Psychology Prompt Cheat Sheet
- 6 cognitive bias add-ons + 3 marketing frameworks, each with a ready-to-use CRISP prompt enhancement.
- This session is for: Heads of Marketing, revenue-focused marketers, and content leads in B2B tech who want content that actually influences decisions, not just fills a calendar.
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Level: Beginner–intermediate. No psychology background required. Session 1 helpful but not essential.
- Thursday 18th June
- 2:00 PM BST
- Zoom webinar
- 45-minute session + 15-minute live Q&A
Register in 30 seconds
Speakers
Jason has led B2B marketing and product at companies including Microsoft and Barclays, and is the author of 10x. Today, he builds agentic AI systems that turn prompting into a scalable operating capability, helping teams move faster without sacrificing credibility.
Why learn from Jason? Because even a perfectly structured prompt fails if the psychology is wrong.
This session shows you how to fix that.
Agenda
Why more AI output is producing less commercial impact
How decisions are actually made, and why most B2B content gets it backwards
The 6 cognitive biases your buyers are already running (and how to encode them into your prompts)
Three frameworks (StoryBrand, Jobs to Be Done, Fogg), built directly into your CRISP prompts
Live build: we'll take a real content challenge and engineer a psychologically-loaded prompt together
What attendees get
- Live Q&A / Content Surgery: bring a piece of content that isn't landing and we'll diagnose it live
- Recording (sent to all registrants)
- Slides (sent after the session)
- Psychology Prompt Cheat Sheet - 6 bias add-ons + 3 framework, ready to drop into any CRISP prompt
FAQs
Yes. All registrants receive the recording.
No. This session stands alone. If you know what a prompt is, you’re ready.
(Session 1 attendees will get even more out of it.)
B2B tech marketers who want their content to create commercial momentum, not just fill a publishing schedule.
Yes. We'll run live Q&A and work through real content challenges in real time.
A confirmation email + calendar invite. After the session, we'll send the recording, slides, and the Psychology Prompt Cheat Sheet.
Ready to stop producing content and start engineering decisions?
Register to save your spot.