Glossary

Buyer Behaviour: The Complete B2B Marketing Guide | Jam 7

Jam 7 — Thu, 16 Apr 2026 12:41:37 GMT

Buyer Behaviour: Definition

Buyer behaviour is the study of how individuals, groups, and organisations select, buy, use, and evaluate products and services to satisfy their needs and wants. It encompasses the entire decision-making process - from the moment a need or problem is recognised through to the post-purchase assessment of whether the chosen solution delivered value.

Bounce Rate: What It Is, What's a Good Score, and How to Reduce It | Jam 7

Jam 7 — Thu, 16 Apr 2026 12:35:25 GMT

What Is Bounce Rate? (GA4-First Definition)

In practice, your website’s bounce rate is best read as a diagnostic metric: it helps you understand whether the right people are landing on the page and then choosing to continue. What counts as a “bad bounce rate” versus a “low bounce rate” depends on the kind of content, the total number of sessions, and the total number of visitors (and not just the percentage in isolation).

Cost Per Acquisition (CPA): Definition, Formula & Benchmarks | Jam 7

Jam 7 — Thu, 16 Apr 2026 09:41:33 GMT

What is cost per acquisition?

Cost per acquisition (CPA) is the total marketing spend required to generate one defined acquisition - whether that's a lead, a sign-up, a free trial, or a paying customer. It is calculated as: CPA = Total Campaign Spend ÷ Number of Acquisitions.

Cold Outreach: What It Is, Why Most Fails, and How to Make It Work | Jam 7

Jam 7 — Wed, 15 Apr 2026 16:10:59 GMT

What is cold outreach?

Cold outreach is the practice of contacting a prospective customer or partner who has had no prior relationship with your business - unsolicited, but targeted. The critical distinction from spam is intent, relevance, and compliance: cold outreach is researched, contextualised contact; spam is indiscriminate volume.

Answer Engine Optimisation (AEO): The Definitive Guide for B2B Marketers | Jam 7

Jam 7 — Wed, 15 Apr 2026 15:04:12 GMT

What is answer engine optimisation?

Answer engine optimisation (AEO) is the discipline of structuring content so that AI-powered tools cite your brand in their responses. For B2B marketers in 2026, it is no longer a forward-looking experiment - it is active pipeline protection in a rapidly changing search landscape.

Dynamic Content: The Complete B2B Marketing Guide | Jam 7

Jam 7 — Mon, 13 Apr 2026 19:03:04 GMT

What is dynamic content?

Dynamic content is website, email, or digital content that automatically changes based on who is viewing it - adapting in real time to user behaviour, demographics, location, or intent signals to deliver a more relevant and personalised experience.

Customer Effort Score (CES): The Complete B2B SaaS Guide | Jam 7

Jam 7 — Fri, 10 Apr 2026 16:53:06 GMT

What is Customer Effort Score (CES)?

Customer Effort Score (CES) is a customer experience metric that measures how easy or difficult it is for a customer to interact with your business - whether resolving a support issue, completing onboarding, or making a purchase. The lower the perceived effort, the higher the loyalty.

Outbound Sales: The Complete B2B Guide (2026) | Jam 7

Jam 7 — Fri, 10 Apr 2026 16:47:23 GMT

What is outbound sales?

Outbound sales is the process by which a company proactively reaches out to potential customers - rather than waiting for them to come inbound. It encompasses cold email, cold calling, social selling, and event-based prospecting, typically executed by Sales Development Representatives (SDRs) or Business Development Representatives (BDRs).

Email Deliverability: The Complete B2B Guide (2026) | Jam 7

Jam 7 — Fri, 10 Apr 2026 16:38:59 GMT

What is email deliverability?

Email deliverability is the ability of an email to successfully reach a recipient's inbox - rather than being filtered into spam, bounced, or silently blocked. It is distinct from email delivery, which simply measures whether the receiving server accepted the message.

Content Syndication: What It Is, How It Works & Why It Drives B2B Growth | Jam 7

Jam 7 — Wed, 08 Apr 2026 17:55:08 GMT

What Is Content Syndication? (The Full Picture)

Content syndication is one of the most capital-efficient content distribution strategies available to B2B marketers - yet it is consistently misunderstood, misused, or avoided out of unfounded SEO fear.